Conversion Rate Optimization

Conversion Rate Optimization (CRO) improves the performance of your website using a systematic approach to help turn passive site visitors into highly converting customers, increase sales, click-through rates and other defined goals with the traffic you already have coming to your website.

Why Does CRO Matter & Why Choose Us?

Conversion rate results are typically the most important key indicators of performance for every traffic source you target and for every advertising campaign you run, so higher conversion rates equal a much better return on your investment.

CRO improves almost every aspect of digital marketing. We accomplish optimization through several key steps using a systematically structured approach to improving the performance of your website based on analytics data, A/B split testing, multivariate testing and user feedback defined by your website’s unique objectives and (KPIs).

CRO techniques

A/B Split Testing

Better website ROI

Is your website turning your visitors away?

CRO is a super powerful way to direct and influence what users will do once they land on your site using clear signposts and strong easy to understand calls to action (CTA) along with well thought out copy, content, buttons, site navigation and site architecture.

CRO Conversion rate optimization

Converge's expert team will improve your online conversion results. You will get a full-service conversion optimization solution; including web analytics, design, copy writing, development and implementation. We align our work directly with your companies goals, whether that’s increasing sales, signups, or increasing visitor engagement.

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Our case studies

See all projects

Opertray Division

This website achieved Google ranking in four months: Ranks #1-#3 for keyword “Opertray”

ProAudioLand

This site applies a smart PPC, Retargeting and Email strategy to acquire online clients…

Tremely Designs

This site applies a smart SEO strategy to acquire online clients via long-tail search…

Censoft

Customized landing pages and PPC campaign for new product software launch

Tell us about your project

Let us help you convert more users and increase your ROI

Before you spend more money on driving traffic and advertising, you need to apply an effective CRO strategy, developed by our professional team to increase conversions and maximize profit.

Testimonials

"Dale and his team at Converge are great to work with. He always explains what he's going to do and when he will do it. Then (unlike other marketing strategists) he actually does it. He has excellent SEO knowledge. In fact, Converge increased my site's visibility tenfold. He's fast and never misses deadlines. Plus, he's a really great guy."
Suzanne Casamento
CEO, Fantasy Dating
The team at Converge managed to get us to top positions on Google for our top keywords with their SEO work and kept us there! They also manage our Google AdWords and are great at getting us a positive ROI each and every month. I would highly recommend this company to anyone!
Alex Larson
Marketing Manager, ProAudioLand
Converge helps us to translate likes, shares and comments on our social media sites to actual new business and provides real value when it comes to data that I can show my CEO - which makes my job so much easier.
Lucy Parkinson
Marketing
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