Author Archives: Dale Rowley

Local SEO internet marketing

How To Fast Track Your Local SEO

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If you’re a local business, optimizing your website for local search won’t only help you get found, but it will help you get…
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Meta description search snippet

Do Meta Descriptions Impact Search Rankings?

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Meta descriptions are HTML attributes that usually explain the contents of the web page in search results pages (SERPs), where they’re commonly used…
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Google product listing ads

Should You Be Using Google’s Shopping Campaigns?

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Product Listing Ads (PLA's) are worth considering for any ecommerce business that sells physical products, especially consumer goods. PLA’s saw a considerable gain…
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Quite Possibly The Most Important AdWords Metric To Watch

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Quick AdWords Tip: Your earnings per click (EPC) is the amount of money you generate on average from one click on your ad.…
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