Category Archives: Business advice

analytics data factors

Analytic Metrics That Really Matter To Your Business

When looking at analytic data about your business and your customers actions, it's incredibly important to avoid putting too much weight into vanity…
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Google product listing ads

Should You Be Using Google’s Shopping Campaigns?

Product Listing Ads (PLA's) are worth considering for any ecommerce business that sells physical products, especially consumer goods. PLA’s saw a considerable gain…
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Quite Possibly The Most Important AdWords Metric To Watch

Quick AdWords Tip: Your earnings per click (EPC) is the amount of money you generate on average from one click on your ad.…
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