Category Archives: Paid Search

Social ecommerce sales infographic

Prepare for Social Commerce In 2016

There is no doubt social sites dominate users time while online and in their quest for internet dominance, many of them have taken…
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Google product listing ads

Should You Be Using Google’s Shopping Campaigns?

Product Listing Ads (PLA's) are worth considering for any ecommerce business that sells physical products, especially consumer goods. PLA’s saw a considerable gain…
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Quite Possibly The Most Important AdWords Metric To Watch

Quick AdWords Tip: Your earnings per click (EPC) is the amount of money you generate on average from one click on your ad.…
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